THE BEGINNINGS OF KAWAII
No, no, you have no idea. It actually IS the beginning of the whole so-called “kawaii culture”. And it started because girls started using mechanical pencils, which provided fine handwriting. After being banished (more precisely, during the 80s), this kind of writing started being used in products like magazines and make-up. And, during this time, icons we usually associate with the whole kawaii industry (like the characters from Sanrio) came to life too.
And what many people don’t realize is that this subculture was born as a way for young girls to express themselves in their own way. And it was also used as something against the adult life and the traditional culture, often seen as dull and boring and oppressive. By embracing cuteness, these young girls (and adult women, after a while) were showing non-conformation with the current standards.
So yep. Kawaii is important, and it all started with cute, simple handwritting a few hearts and cat faces in some girls’ school notebooks <3
NO OK THIS IS SO IMPORTANT!
This is also how the kawaii fashions started! Girls began dressing in cute and off beat styles for themsleves, they were criticized by adult figures telling them “you’ll never find a husband if you dress that way!” to which they began to reply “Good!”
All the japanese subcultures and fashions that evolved out of this became a rebellion to tradition and the starch gender roles and expectations the adults were forcing on the younger generations. As early as the 70s and still to this day you’ll see an emphasis on child-like fashion and themes in more kawaii styles and the dismissal of the male gaze with styles like lolita (a lot of western people assume lolita is somehow sexual due to the name of the fashion, but ask any japanese lolita and they will tell you that men hate the style and find it unattractive which is sometimes a large reason they gravitate towards the style - they can express their femininity and individuality while remaining independent and without the pressure to appeal to men)
Its so so so important to understand the hyper cute and ‘odd’ fashions of Japanese girls carry such a huge message of feminism and reclaiming of their own lives.
so are you telling me that Japan’s punk phase was really the kawaii phase
hey could you pass me one of those snoods
LISTEN HERE THIS HAS GONE ON FAR TOO LONG THIS IS NOT WHAT I WANTED TO BE KNOWN FOR I WANTED TO GO FAR IN LIFE BUT NO I’M STUCK HERE WITH OVER 29 THOUSAND PEOPLE AND NO FUCKING SNOODS THIS IS NOT THE LEGACY I SIGNED UP FOR
OH MY GOD I FORGOT ABOUT THE SNOODS
Anybody else remember this episode? In it, a female villain called Femme Fatale is stealing millions of dollars in Susan B. Anthony coins. Naturally, the Powerpuff Girls go to stop her. She then convinces them that men are all horrible because female superheroes aren’t as well known as male superheroes, even asking Blossom to name some to where her only answer is Wonder Woman.
They start acting bitter, refusing to do chores when the Professor asks and even telling the Mayor to save the town himself. Ms. Bellum and Ms. Keane talk to the girls and basically explain that being mean to guys won’t do anything and that isn’t the kind of message feminists should put out.
They proceed to beat up Femme Fatale while giving her a history lesson about Susan B. Anthony, the story where she voted and was found guilty because women couldn’t vote back then, but when the judge wanted to let her off easily because she was a woman, she forced them to take her to jail. The girls handle her and the lesson is that misandry will not stop misogny and we all should just respect each other.
And it fell on Tumblr’s deaf ears.
To the point where many among the sort of person depicted in this episode point out that Lauren Faust later regretted writing the episode. What they conveniently leave out is the fact that it was because of all the death threats she received from that sort of person.